![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/61c7f592-0007-40fa-8dc8-d29c7a7dbd74_car_202x158.png?h=28e0bf491bb4b2392ff4ae19767382d5)
Gami - The Unmissable Chicken
2022
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/8ed294b6-3eb3-4ab8-af7a-60c7d443c9f2_rwc_523x0x2675x2092x2675.jpg?h=9d9dcd20095d81914dc50c2b79bbda60)
Red Nose - Still Six Lives
2021
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/89633dc5-9e77-4ee7-ad79-aff0799f5872_rwc_588x487x2022x1581x2022.jpg?h=fc1d71384a1ca5991188ee57f7ba065a)
Now more than ever It's Your Energy
2021
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/0f9a60d5-02cc-48ba-af85-d1ec3b0eb19e_car_202x158.jpg?h=63655502bd937c6d0cf696db58db5751)
Essential Services Commission - It's Your Energy
2019
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/bcc6188b-e459-4c33-8c8f-90c09071b7d6_rwc_64x0x793x620x793.jpeg?h=c8339e9cf1c9fa8265ce2284441cdf1b)
Carers Victoria - Truly Incredible Care
2021
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/9dd9510e-8c32-4971-9f1c-a7354a02fb25_car_202x158.png?h=133e06ea0f9edd9a6e75a25a76831f68)
ADF - You Haven't Been Drinking Alone
2020
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/a6f9a47e-fa42-4743-801e-7712583f5e00_rwc_630x261x693x542x693.jpg?h=c8f296c3119f1673b87ab8a46ac420e8)
Headspace - Help Turn Psychosis Around
2019
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/bae8eb90-8779-41dc-83a7-78e28e5f5c28_rwc_213x357x612x479x612.jpg?h=120cfff44670abffb9fe7ad333d7abab)
Yarra Trams - Trampions
2019
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/290b9c50-87ff-4b31-91f2-678b9147b19d_rwc_53x164x444x348x444.jpg?h=83e963e28e17b0b6e4b29cfdead03bea)
Yarra Trams - Wherever You're From
2019
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/ab1d990b-3fa3-45af-b729-0d0193ffca35_car_202x158.jpg?h=474887792e6238be3ac31a09f6d8bdcd)
Yarra Trams Tram Coach - This is how we tram seniors
2018
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/c9a9a1c73f30f42c2e48400e2b94dd46ce42e386f14ff249ee21c5d4d6d3eef3e732a69c73d0c6ec_car_202x158.jpg?h=da5acf3f0fa4d62448ebbdd7d3281f7b)
Public Transport Victoria - Tram Safety Positioning
2017
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f7215937-870f-42b1-9314-bd75eceaea76_rwc_368x114x698x545x698.png?h=2600a49cb8f10ea31dc60022a0445c8e)
ING 'Do Your Thing' global strategic positioning
2021
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/12bde4a2-1bab-4132-9eee-a322fa577f57_rwc_88x0x1023x800x1023.jpg?h=cba97c3d6812c9f2e70fbbc41facc285)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/bb1c8b13-8d66-412e-80a8-1bcf83243f47_rwc_88x0x1023x800x1023.jpg?h=d0419b2444f2421c11f530e315e9ed03)
MERE Body Care - Beauty Strategy
2019
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/2a3ae992-4e11-4664-b2dd-7eb30b9be9ea_rwc_0x117x1080x844x1080.jpg?h=1fdce9c5164b00ddc83e85dbd593b1c4)
BodeWell - Make More Possible Brand Platform
2022
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/3faffa6b-0a68-4fff-9f39-2f5cfd983015_rwc_230x554x3473x2719x3473.jpg?h=284b02e422a6a10dbe40801f2957e135)
Health Direct - After Hours Care is Always There
2019
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/7e98c5a7-90ee-4e57-afad-93b2455089ec_rwc_186x0x1379x1080x1379.jpg?h=16c968743099fc64a0d4cf2e2c4948dc)
Sustainability Victoria- Take E-waste to a Better Place
2018
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/95e74a19-fadf-41a4-abd3-42bca9f2db80_rwc_0x118x1000x781x1000.jpg?h=02b4553604aebdfc630be94f2bb37d9a)
Reverse The Threat
2021
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/52ce5b6e-6ead-4d10-aabe-07d2c16759d6_car_202x158.png?h=394f4cff4937d1021d2737929a95bd53)
NWPHN - Head to Help
2021
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f87f1421-a1e1-4fdb-b6b2-4f8fdff5c4c9_car_202x158.png?h=06c68fa04937ed314bdbe076b60ebf75)
Vic Roads - Start a new wave
2018
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/cc310f7e-fe5e-4688-8b36-f7b747538efc_car_202x158.png?h=f6b4d5674b6fee6f026ed6c1f3688b62)
Vic Roads - A Little Stop and go Smooths the Flow
2018
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/06b65a72-c091-437a-9013-459aeeb456fe_rwc_1916x132x881x690x881.jpg?h=fe197416e3852b09060882e19d1a4c53)
Let's talk. State Trustees.
2018
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f08635ad-3c08-4b0e-8316-1eb52220a87d_car_202x158.png?h=8430fec32a5e2cf776652e29b272aeec)
Welcome We Are Brimbank - Marketing Campaign
2018
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/7b97ae98b2357407109b1090f75b71236e5f5d3cb9992d4c5f24f0b4502acaa403e50f3c47a485f7_car_202x158.jpg?h=db3ae7f1ffc116b3779d9ba8e137e82d&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsL2YxNzNkOTM4Njk5MjA1LlkzSnZjQ3cyTnpVc05USTRMREV4TVN3dy5qcGc=)
Your Play – Play your way - Brand positioning
2016
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/b129bef827970adac830f5aed44cce44aea2b0e5e3e18b4dd1adfb36421cb4d98e9844cece73ad8c_car_202x158.jpg?h=f7b3f6d9c29ccca5ecb7a2d49da34495&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzMxMDIzNDM4NzAyMjc5LlkzSnZjQ3d4TWpnd0xERXdNREFzTUN3eE16Zy5qcGc=)
I Love Leftovers - Behaviour Change
2016
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/99f81a30002796c17c798fcf01ad1a27cdbad5ebdc512afa73781a61d5c1fafd46b41c3cb428193a_car_202x158.jpg?h=28085dbddad5bf9c99dfa37e7ba88c08&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzUwMTM0MjM4NzAyNjYzLlkzSnZjQ3cyTnpVc05USTRMREUwTVN3dy5qcGc=)
NSW Farmers – Get the Whole Picture
2016
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/9c0c5c49817fdfb82c61fba5c3ea2b611bbdc8a03452fc8aec66bf5d793229da25d86cad912012c1_car_202x158.jpg?h=4f7b51c785832bc4654d441fb7fd7c03&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzcxMzQxZTM4NzAwMzU1LlkzSnZjQ3cyTURBc05EWTRMREFzTVRjMC5qcGc=)
A Taste of Harmony – Every Taste Tells a Story
2016
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/97b4d290-ebee-43a2-b1dd-83c1964b738e_car_202x158.png?h=3af47dc596b679c87dc247fbc6efaf76)
CDU University Positioning
2021
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/53ce983b-0bdc-451a-b3ec-d9012c4be32a_rwc_0x98x1281x1001x1281.jpg?h=ba10927f9d40f43ffdaec377b6fe43e5)
Bavaria Beer
2022
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/1d112015-274d-4de8-afa8-aaef8e162ac2_rwc_188x815x2083x1631x2083.jpg?h=e123e14f24720055f75d28d85e345fb1)
Timberland - Retail Brand Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/cbdba62192aee50a90c42316c29713b8bfc4c16ef33f3a1d990300c10a524260936e4dfdc55c263b_car_202x158.jpg?h=575ea51f5ca8b5659f4d0f8b346057d6&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzk2NTQyYjQ4OTE5MzY5LlkzSnZjQ3cxTmpNc05EUXhMRE16TERJek1RLmpwZw==)
Footlocker - Retail Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/8aa1760f3049041dbc9eaea102630a502080179751bebc24e6c87bf251b799d57e1a2b897c4cc806_car_202x158.jpg?h=887f5123c5157d05df498581136530b8&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzk1OWUzYjgzNjUzNzEuWTNKdmNDdzFNekFzTkRFMUxEY3dMREEuanBn)
Lacoste - Retail Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/d1c0935b45ac792209d7f78afd7012a4224a846daad10cf1b1c2b0920c7ba616abd5d15b2a4dcab5_car_202x158.jpg?h=c44968b75358018fecd6044f9e412495&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNjQxNjMuNTQ3NmVmZGVlODM3OS5qcGc=)
Shoreditch Suits - Cut Different - Brand Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/1b7452cfa4d44bdfa8e2e2e8d4a257529b1e6125b7260d5b36f5f451f0d825890a23b0fb5e16bd83_car_202x158.jpg?h=0f204a5423e7f15740820720803a61d9&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNjU3NzUuNTQ3NmYyMjA0NjJlMS5qcGc=)
HSV Black - Product Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/b055ccb4367920fa018fe0e7fd1e3aab4ed181ad768d06b2f12e6804e5939b46861ba25f25a691ea_car_202x158.jpg?h=5425599eefea134fe95a0265d14d0e02&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNjUyMzcuNTQ3NmYxNWE0OWJlMS5qcGc=)
Red Cross - Cause Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/defe2f647f4bdbecdafec97be8b9ccec3625b4a23e1f1c663ae58524ef36e0504e062fe659850522_car_202x158.jpg?h=07472fb20e8c8a1db6e2dc0b2b82a6e0&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzIyMjE4NTE5LjU0OTYxM2M1NmY2MDEuanBn)
Philadelphia Christmas Retail Positioning
2014
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/be502a650e6356e569665aa39e92d6735011b006467248f92114c0aeb8a6eb54f4f0921e1544e4ab_car_202x158.jpg?h=ce42a74aa95c587cc51bce6b0129121a&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNTM1NjkuNTQ3NmUxMmQ5NmFjMy5qcGc=)
ADP - Brand Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f3969b9001396dc3763a72d1ea7be6aee470b6aa47415253adbf022c66d4ee512c9cec178d5ee332_car_202x158.jpg?h=18ebb6ac524beae4d10b154cf6a7f956&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNjU4OTMuNTQ3NmYyNDMxY2FhZi5qcGc=)
WHK - Product Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/4c7c0b8a6a9667e09767791a26473de30e576a3f8152d9e82624c8e4d9fd90ee8ce1d46e442cf0db_rwc_92x63x681x533x681.jpg?h=8b95812515387353dee546aa64e1a47d&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsL2E3NTFkZjQ4OTE4NTk1LlkzSnZjQ3czTXpRc05UYzFMRFkzTERNMC5qcGc=)
Aloha Pools - Brand Positioning
2012
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f7212cb661ba768aef562f336a806c367e1dd7040321fdef09bdc9fa4a8336ecb28793611d69e7e4_car_202x158.jpg?h=898fbe98da5174ee8dd8fbb5075b4da1&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNjUwNjUuNTQ3NmYxMjEwMmIwZS5qcGc=)
Twenty20 Cricket - Event Advertising
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/329f6bdb65c3d56f3e7386ae11861674132eda608948efb2ccd1c2789ee1a79c617ccb06509f51ad_car_202x158.jpg?h=e56c16e2777d21cc68e01fffb58826ab&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzU2ZDk4Nzg0MDc3MDMuWTNKdmNDdzRPVGNzTnpBeUxESXlMREEuanBn)
ANZ - The Tennis Comes to you Campaign
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/6e76a7a1-147f-4e0e-bfdf-0919e2049ca7_rwc_77x330x608x476x608.jpg?h=1f1fb966fab43c91de9f0c02fc6a6e17)
CPA - Now Boarding Campaign
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/bfd96e789cfbbdbe2ff1c49b8321a01e39c98935be215224e59ed03f5732fcc6dddfbf7a392e1ff5_car_202x158.jpg?h=062f40c8b6fb303145b23fd94eaaba30&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNjQ1MjMuNTQ3NmYwNWE0MmMzZi5qcGc=)
Nissan - Service Positioning
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f87f67acd0cf7a6f0ad8ed2d3cd04dad843aef1fd311577e27964d2b20d44dbf011eaeac0163e7b4_rwc_31x23x332x260x332.jpg?h=e47c1e68fc48c91b6c24ba29199a51b2&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNjM1MzkuNTQ3NmVmMDFlMWNkMy5qcGc=)
Mercedes Benz Vans - More Than a Box on Wheels
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/aad6b0ecdf52a96d0b43007c33afbe5ad4d084f0deafaea091dabde0fab0e578787eae8b9db148a9_car_202x158.jpg?h=da2dada079c050131e1f03dfb303b47f&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzIyMjE4NTkzLjU0OTYxNjBlMmRkOWIuanBn)
Honda Clever combos
2014
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/25ef11ed73851cf4e89cf8cd2dcf24abfaea3fd068158ea7c06eaf979a5cfbcfbb29218d97c1fe76_car_202x158.jpg?h=6a485297923a6c04f414d738710debef&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgzNjU1NzcuNTQ3NmYxZDBkNDExNC5qcGc=)
Mazda - Bonus Round
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/9094d0fb4969d3ba037dacbf6ea0581da268c42d9ae0dc9354b9ef9b5aa99b04d43aa09ec4322fc3_car_202x158.png?h=ff588e6a8432806e9f3467199c13533c&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzkyNTYyMjkuNTQ3YjhlNjQ4YzY4Yi5wbmc=)
New Argosy - Tough just got tougher
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/a158bd22ebd74d07ee51a666dafb9ffc2a9c8787cfda32ff18ae43bbf635e21ae9624d9a7d1f8b9e_car_202x158.png?h=2e8d2e369b6571903e13a40968b1e64b&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzkyNTYzMzUuNTQ3YjhlODY4YWRlZC5wbmc=)
Mercedes Benz - Engineered to Amaze Activation
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/3738fd9a50bd08ecadaaf3338d6196ee822100731371a0492391f9b596b093213de66974828e4f5d_car_202x158.png?h=7392340483e7aeb4a4b4e14d668280eb&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzM2YjMzNDkyMTYzNzUuWTNKdmNDdzJOeklzTlRJMkxEWTJMRFE1LnBuZw==)
Bob Jane - Save Your Tyres DM
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/b92734b4f149e3f0527788fe406e0d7b5787fe9d776cb4c28542a0ca141ea213caa85bb86c38abe7_car_202x158.png?h=e156ff223e1161ecaf9aec56f399adcb&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzgwZmQzZjQ5MTE3ODUxLlkzSnZjQ3c1TlRJc056UTFMREUyTml3dy5wbmc=)
Mazda M-Day - Spring
2017
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/ff9e5c89593102c0094e4adf6f6d2cf3405ce9af386523f19341f7c97a527c14ed48a3d0ff6cfa14_car_202x158.jpg?h=33c4dfd2a3d44d5fe867402fedbcdf4a&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzcxYzRlZDkyNTYzNzMuWTNKdmNDd3hNamMzTERrNU9TdzFPU3cwTXpJLmpwZw==)
Blue Star Go - DM Campaign
2013
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/13fdd3dc81709e794d6991c1463c5d8375bc2ac2965776ba505d37d8cb6f5a4951566ec84e2dd012_car_202x158.jpg?h=19b3923c53552eded56b87244729f439&url=aHR0cHM6Ly9taXItczMtY2RuLWNmLmJlaGFuY2UubmV0L3Byb2plY3RzL29yaWdpbmFsLzNiMjhiZTkyNTY1ODcuWTNKdmNDd3hNamt4TERFd01UQXNOakUxTERjMU1nLmpwZw==)
National Retail Expo - Retail Transformed
2013