Brief:
Launch the Timberland
canadian boot to a european
urban based audience.
Launch the Timberland
canadian boot to a european
urban based audience.
Solution:
A call to action to ‘conquer the city’ and claim
a social higher ground amongst peers.
A call to action to ‘conquer the city’ and claim
a social higher ground amongst peers.
Result:
Winter sell out of timberland
in footlocker stores.
Winter sell out of timberland
in footlocker stores.
Campaign done by Ed at Twofish Amsterdam
with Kit Ballantyne and Gert Basson
