Brief:
Launch the Timberland
canadian boot to a european
urban based audience.
Launch the Timberland
canadian boot to a european
urban based audience.
Solution:
A call to action to ‘conquer the city’ and claim
a social higher ground amongst peers.
A call to action to ‘conquer the city’ and claim
a social higher ground amongst peers.
Result:
Winter sell out of timberland
in footlocker stores.
Winter sell out of timberland
in footlocker stores.
Campaign done by Ed at Twofish Amsterdam
with Kit Ballantyne and Gert Basson
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/6adcf371-d17c-49e1-8472-a8375c484007_rw_1920.jpg?h=0e344576b53783b3232ab5cacbfca7b7)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/199aa641-30b2-4a79-9e7d-52b64ac5eef0_rw_1920.jpg?h=b7f7633f54fb0e6b0a4781c7613f83f1)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/b3d5f53a8c0f9b6868ee8fc7_rw_1920.jpg?h=839ee7741f15c2b1a9c22a2272a1c672)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/19b9d76f9995232f72fc37eb_rw_1200.jpg?h=9acd5301879d3ed9cdc6d77fedfafeca)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/dfc762fe0b3c9fafd0732e8f_rw_1920.jpg?h=8917f797d008e28e5d4807de68f46396)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f2c63979-88ae-4d70-b9ff-6a5b313f5dcb_rw_1920.jpg?h=bd11d294427f1c47862016ff41151b65)