Brief:
Launch Lacoste’s lcst in
pan european footlocker stores.
Launch Lacoste’s lcst in
pan european footlocker stores.
Solution:
A’ fresh twist’, calling consumers to shift their perspective on
he old lactose ‘street shoe’ and see new possibilities.
A’ fresh twist’, calling consumers to shift their perspective on
he old lactose ‘street shoe’ and see new possibilities.
Result:
The full range of lcst sneakers pick up the ‘fresh twist ‘ campaign
and run in store campaign’s in footlocker stores europe wide.
The full range of lcst sneakers pick up the ‘fresh twist ‘ campaign
and run in store campaign’s in footlocker stores europe wide.
Campaign done with
Kit Ballantyne and Gert Basson at TwoFish Amsterdam
