The sooner you head to help the better you'll feel.
To help people through this tough time, and connect them to the vital mental health services they need, We were tasked by Victoria’s six PHNs to help build the communications framework, brand and website for HeadtoHelp, while running a comprehensive advertising campaign to get the word out.
Over 1 million people heard our radio ad, and over 1000 an-hour routed phone calls were made.
A unique ad reach of 1.92 million was achieved, as well as 4.8 million ad impressions. The campaign resulted in a 200% increase in web sessions and page views. Across Facebook and Instagram, the campaign exceeded the Awareness KPIs, reaching over 1.4M social users across 4.7K impressions.