Brief:
Create awareness for the KFC twenty 20
big bash in australia.
big bash in australia.
Solution:
The even bigger big bash.
Viral films and strategic online placements.
The even bigger big bash.
Viral films and strategic online placements.
Result:
A record crowd at the mcg, and a super successful
launch to the twenty 20 in australia.
launch to the twenty 20 in australia.
