Brief:
Create awareness for the KFC twenty 20
big bash in australia.
big bash in australia.
Solution:
The even bigger big bash.
Viral films and strategic online placements.
The even bigger big bash.
Viral films and strategic online placements.
Result:
A record crowd at the mcg, and a super successful
launch to the twenty 20 in australia.
launch to the twenty 20 in australia.
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/1aa488b576e05affefd3a7df_rw_1920.jpg?h=45c474e4ef251b85800f467843f0c7a7)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/98a082b625158335026e9381_rw_1920.jpg?h=cf21fade67d2900940b3e91c5ec9f874)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/d2148a62b1806168cfb1555b_rw_1920.jpg?h=142d055b21d72c2346aabe07a88c5855)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/eb8e8a6859cf395422c757c7_rw_1920.jpg?h=25b44efeb1a9e20692122996022ab080)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/784858c9b4f93195c8b98a51_rw_1920.jpg?h=825772786e4676a8b9554faaae8cca0b)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/2b96504b07d61a5f018a8a3a_rw_1920.jpg?h=33029e85a41ea2d00755de74cefbd69f)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/80082f51a08521a1c547f0dc_rw_1920.jpg?h=ebc2012f7a355ca6d44ed4306068fbbd)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/6800a15518810e000e201adf_rw_1200.jpg?h=5029cda3a756c2f02903bdd11b05bbdb)