Brief:
Create awareness for war crimes in third world countries for red cross.
Create awareness for war crimes in third world countries for red cross.
Solution:
An ambient and gorilla campaign that brought some of the harsh
realities of war crimes to a mainstream Australia's doorstep.
realities of war crimes to a mainstream Australia's doorstep.
Result:
PR, talk back radio, and online blogs flooded with feed back. Red cross web site traffic
increased 70% and donations for war crimes for red cross increase 60%.
increased 70% and donations for war crimes for red cross increase 60%.
