Five year creative strategy for Yarra Trams.
Trams are a Melbourne icon and one of the best ways for tourists to experience an authentic slice of our great city. But unfortunately, many passenger falls involve first-time travellers. We needed a campaign to prepare out of towners with hints and tips to avoid slips, falls, and trips. A welcoming central theme: ‘Wherever you’re from, this is how we tram’ was supported by a cast of characters from far-away places to support the safety narrative. Tram Coach brought his passion for safety to show them how to tram it Melbourne style.
