Brief:
Launch a London inspired retail suit label into
the mainstream Australian market place.
the mainstream Australian market place.
Solution:
‘Cut different’, a cut through positioning for a generally
conservative category. An alternative suit for formal occasions.
‘Cut different’, a cut through positioning for a generally
conservative category. An alternative suit for formal occasions.
Result
20% Increase in retail sales, a clearly positioned
mainstream fashionable difference.
mainstream fashionable difference.
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f51c079cabd62cf0b12f4f3b_rw_1200.jpg?h=cb0889876b74c3a9ef2171935bf67161)
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