Brief:
Launch a London inspired retail suit label into
the mainstream Australian market place.
the mainstream Australian market place.
Solution:
‘Cut different’, a cut through positioning for a generally
conservative category. An alternative suit for formal occasions.
‘Cut different’, a cut through positioning for a generally
conservative category. An alternative suit for formal occasions.
Result
20% Increase in retail sales, a clearly positioned
mainstream fashionable difference.
mainstream fashionable difference.
