A three year creative strategy created
for Essential Services Commision.
for Essential Services Commision.
‘It’s your energy,’ was run out over 2018 to 2020.
A redeveloped campaign, prompting people to discover the continued energy reforms ‘Now more than ever it’s your energy’ ran in 2020-2021 to respond to Covid-19 and the impact on the local economy. The campaign delivered major cut through and uptake in web traffic and results, showing a cohort newly energised, taking back their energy from challenging times. Looking at ways to bring new power to their future.
A redeveloped campaign, prompting people to discover the continued energy reforms ‘Now more than ever it’s your energy’ ran in 2020-2021 to respond to Covid-19 and the impact on the local economy. The campaign delivered major cut through and uptake in web traffic and results, showing a cohort newly energised, taking back their energy from challenging times. Looking at ways to bring new power to their future.
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f61961d7-f000-4934-b6a1-21b4f2f7a15e_rw_1920.jpg?h=109229a386472b40390efb92235fd28e)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/14b3c1b5-6729-418e-98a1-ea5334ce2598_rw_1920.jpg?h=e2dc59c8e02a041a91cb7ce64370ff91)
Outdoor advertising
Film 1
Film 2
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/38baeb64-2b66-4b17-9271-dd9ccc69b8ae_rw_1200.gif?h=c42e65136f7e9d1e516c03c57b9036c0)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f473ea77-7261-4d48-9083-0f56b4656069_rw_1200.gif?h=ab99aaefb9d0ea5986b344bf9880ebf7)
Digital
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/850e7b27-237c-4aed-960d-88e8133f5c5b_rw_1920.jpg?h=a21a11b3da370cd97514deb879d0bcc3)
Outdoor
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/ec78479e-f4e4-4a43-8c6b-962fcd1065bf_rw_1920.jpg?h=4e41fe25d8763c96a978c9da5dad8dfd)
Outdoor
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/fe20e986-9fc4-45cf-8c11-7ec3eaa6465f_rw_1200.jpg?h=94496079bcbcf192bcc4b1b9590c3a02)
Website