‘It’s your energy,’ was run out over 2018 to 2020.
A redeveloped campaign, prompting people to discover the continued energy reforms ‘Now more than ever it’s your energy’ ran in 2020-2021 to respond to Covid-19 and  the impact on the local economy. The campaign delivered major cut through and uptake in web traffic and results, showing a cohort newly energised, taking back their energy from challenging times. Looking at ways to bring new power to their future. 
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