Carers Victoria, part of the Carers Australia network, is dedicated to supporting and advocating for unpaid carers while raising awareness of their impact on society. Pressure on funding and a competitive landscape meant Carers Victoria needs to clearly define both its value and offering to the Victorian community.

Truly Incredible Care was an extensive Awareness Campaign. The purpose of this campaign was to raise awareness of who unpaid carers are, and the good they do in their communities, as well as to encourage Victorians to pledge their support to Carers Victoria through an online portal.
Creative ideation and direction
Graphic design
Video production
Social media
Public relations and communications
Research and workshops
Digital marketing
PR Asia Awards Gold Carer's Victoria 'Truly incredible care'
Cause related: Public Awareness.
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