Brief: Native Vegetation Laws exist to protect our biodiversity, but in many instances have a negative impact on the environment and farmers ability to run sustainable farming operations. Our brief was to provide a rational, balanced argument for land reform to support NSW Farmers.
Solution: While protecting native vegetation is vital, its only part of the picture. The current laws place an unfair burden on farmers. Our awareness campaign asked the public to consider ‘The Whole Picture’ and support a more reasoned, scientific and progressive approach to land reform.
Campaign produced by Rod & Ed at the Icon agency.