I wrote the creative strategy for CDU when it positioned to ‘a new wolrd university’.The thinking was centred around globalisation, progressiveness and giving back to the planet. A positioning that was ownable to many of the courses offered at the University.The creative was developed off this thinking, and rolled out into a series of emotional films talking about what we can all do to progress the planet. The brand went on to win a number of brand recognition awards locally and globally. The brand platform was recognised winning gold for Education branding at the Stevie awards in Hong Kong.
Creative strategy completed at the Leap Agency.
Film 1
Film 2
Film 3