Chisholm Institute
For the better — Brand Platform & Integrated Campaign
Education has the power to transform more than individual lives. It can shape careers, strengthen communities and create lasting positive change.
Building on the For the better brand platform first launched in 2023, I helped lead the creative evolution of Chisholm's campaign, developing a more confident, energetic and human expression of the brand's purpose.
The creative idea centred on five real Chisholm students and graduates, connecting their personal ambitions with the skills, confidence and opportunities gained through education, and the positive impact they now make beyond the classroom. We evolved Chisholm's distinctive swoosh into a dynamic storytelling device, visually connecting moments of ambition, learning and transformation.
Led by a 60-second brand film, the campaign extended across cinema, BVOD, digital, social, out-of-home, radio, TikTok and Snapchat. The result was an integrated creative platform that strengthened Chisholm's brand identity, brought its purpose to life and demonstrated how education creates change for the better.
