Cybercrime threatens all of us. It’s a billion-dollar problem that impacts business and individuals – and it’s getting worse. For Stay Smart Online Week 2018, we created ‘Reverse the Threat’, a creative PR campaign based around a single, powerful insight – if we are to fight back against the cybercriminals, we need to do it together.
We asked Australia’s biggest corporate and government agencies to join us in a symbolic show of solidarity to ‘Reverse the Threat’ of cybercrime by reversing their colours across websites and social channels, to black and white for the week. Brands including ANZ, Westpac, NAB, Netflix, Australia Post, Facebook, and Google, hosted events and shared a range of creative content designed to encourage the public to take practical steps to protect themselves online.
Campaign by Ed Bechervaise, Aaron Tyler, Rod Clausen at Icon Agency.
PAA Gold Standard Awards - Gold: Media Engagement