During Covid-19 isolation, some of us may have been drinking more. That's not healthy for anyone, but especially not for the kids who've been watching. While it's important for adults to find ways of unwinding and staying connected to friends, it's also important to be aware of just how much we influence those around us.
Concept conceived for the Australian Drug and Alchohol Foundation in response to changing parental drinking behavior. Creative team: Brendon Gutherie & Aaron Tyler.

Client: Alcohol and Drug Foundation
This circuit breaker idea raised awareness about how parent’s new drinking habits during the COVID-19 lockdown can make an impression on their kids.

PAA Gold Standard Awards - Gold: Thought leadership
PRIA Golden Target - Gold: Thought leadership
PRIA Golden Target - Gold: Best health campaign
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