Psychosis has long been a misunderstood illness which is often identified way to late in a persons life. Headspace needed to communicate the problem of Psychosis and the solution Headspace provides with its early Psychosis intervention program. So we turned Psychosis on its head, to turn Psychosis around in a national campaign communicating what Psychosis was like, how to identify it, and how to refer when it was needed. The campaign appeared nationally in print, online and in communications for Headspace across Australia.

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