What I create.
Ed specialises in new era purpose driven brand building.

Unlocking brand purpose through universal ideas.
Creative planning that creates methods to amplify the brand's purpose over a phased approach to amplify its potential.
Alongside creative ways to bring this purpose to life.

Universal thinking that brings a new campaign to life,
or creative ideas for continuing a brands journey through a variety of channels.
Ed’s conceptual approach is strategic creative, from reasoning to real.
From conceptual to art direction, implementation and through to finished art.

SPECIALTY CREATIVE AREAS:
Strategy & Creative
• Brand strategy positioning
• Brand platform ideation (ATL big idea development)
• Integration (campaign roll out through channels)
• Art direction and creative design
• Creative writing
• Creative supplier consultation (supplier creative direction)
Strategic Brand development
• New brand development
• Brand evolution
• Strategic positioning
• Art direction for style guides
• Art direction for brand books

Creative Campaign platform
• Campaign idea development
• Channel ideas
• Campaign art direction
• Campaign creative copy
• Campaign creative design
Integration Creative development
• Film creative
• Outdoor creative
• Digital creative
• Activation creative
• Point of sale creative
• DM creative

Specialty work areas
• Fashion and lifestyle
• Sporting and health
• Government
• Youth brands
• Cause and purpose based brands
• Challenger brands
• Automotive
• FMCG
• Finance
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