What I create.
Ed specialises in new era purpose driven brand building.
Unlocking brand purpose through universal ideas.
Creative planning that creates methods to amplify the brand's purpose over a phased approach to maximise its potential. Alongside creative ways to bring this purpose to life.
Universal thinking that brings a new campaign to life,
or creative ideas for continuing a brands journey through a variety of channels.
Ed’s conceptual approach is strategic creative, from reasoning to real.
From conceptual to art direction, implementation and through to finished art.
Unlocking brand purpose through universal ideas.
Creative planning that creates methods to amplify the brand's purpose over a phased approach to maximise its potential. Alongside creative ways to bring this purpose to life.
Universal thinking that brings a new campaign to life,
or creative ideas for continuing a brands journey through a variety of channels.
Ed’s conceptual approach is strategic creative, from reasoning to real.
From conceptual to art direction, implementation and through to finished art.
SPECIALTY CREATIVE AREAS:
Strategy & Creative
• Brand strategy positioning
• Brand platform ideation (ATL big idea development)
• Integration (campaign roll out through channels)
• Art direction and creative design
• Creative writing
• Creative supplier consultation (supplier creative direction)
• Brand strategy positioning
• Brand platform ideation (ATL big idea development)
• Integration (campaign roll out through channels)
• Art direction and creative design
• Creative writing
• Creative supplier consultation (supplier creative direction)
Strategic Brand development
• New brand development
• Brand evolution
• Strategic positioning
• Art direction for style guides
• Art direction for brand books
Creative Campaign platform
• Campaign idea development
• Channel ideas
• Campaign art direction
• Campaign creative copy
• Campaign creative design
• New brand development
• Brand evolution
• Strategic positioning
• Art direction for style guides
• Art direction for brand books
Creative Campaign platform
• Campaign idea development
• Channel ideas
• Campaign art direction
• Campaign creative copy
• Campaign creative design
Integration Creative development
• Film creative
• Outdoor creative
• Digital creative
• Activation creative
• Point of sale creative
• DM creative
• Film creative
• Outdoor creative
• Digital creative
• Activation creative
• Point of sale creative
• DM creative
Specialty work areas
• Fashion and lifestyle
• Sporting and health
• Government
• Youth brands
• Cause and purpose based brands
• Challenger brands
• Automotive
• FMCG
• Finance
• Fashion and lifestyle
• Sporting and health
• Government
• Youth brands
• Cause and purpose based brands
• Challenger brands
• Automotive
• FMCG
• Finance