Brief: create an idea that will sell cheese cake and phildelphia cheese at christmas time.
Idea: Leverage the 12 days of christmas, and inspire poeple to choose the variety of cheesecake over other christmas desert.
Make a competition, and invite people to enter their recipie online.
Result: Still being run by Philadeliphia Australia at Christmas time.
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/7a7c520e7e5a440a65572de0_rw_1920.jpg?h=e2cd878f5dacacabaa12c9aac7329b87)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/97a03e5a4409932425c3780f_rw_1920.jpg?h=8aed7dc224e9ab7c2e76795898385fec)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/852f252c5078c85dbe911276_rw_1200.jpg?h=e2a5d14e596577d3c9919fb3f3db3bd7)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/24aeff0e4fdca4bc426b9235_rw_1200.jpg?h=ec6fb36bdfd06ed73812383f4a0bc7b0)