Brief: Honda needed to break the perception that their dealers delivered less value for money than their competitors. Our brief was to develop a fresh retail sale idea under the umbrella of ‘clever thinking’ to drive potential Honda customers into dealers who could finish the sale.
Solution: We created ‘Honda Clever Combo’s’ that allowed customers to get combinations of extra value and useful fun stuff that worked for them. The offer created a real differentiator allowing dealers to deliver real value add-on’s that could be executed in many ways – Value Combos, Finance Combos or even Customized Combos.
Campaign produced by Rod & Ed at Leo Burnett Melbourne.
