Brief: ‘A Taste of Harmony’ (AOTH) was conceived by the Scanlon Foundation to give Australian businesses the opportunity to recognise and celebrate the cultural diversity within their organisations. Our brief was to increase awareness and participation by the corporate sector and generate national pride in our cultural heritage.
Solution: By sharing a meal we open the door to a story: the culture it represents and its meaning to the individual. It leads to a deeper understanding, a new perspective, respect and acceptance. We created the ‘Every taste tells a story’ campaign identity, recruitment DM, online content, participant communications, and social content to promote AOTH 2016 and drive registrations.
Campaign produced by Rod & Ed at the Icon agency.