Brief:
Create a retail campaign for mazda dealers to
move demo and factory vehicles.
move demo and factory vehicles.
Solution:
Mazda bonus round. A pinball inspired bonus free for all.
Mazda bonus round. A pinball inspired bonus free for all.
Result:
One of the most successful weekends in mazda’s retail history.
Still being rerun in Australia.
Still being rerun in Australia.
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/9a8bba887754c5767c45b21f_rw_1200.jpg?h=49a29fb17cb533a3c6c6072b33040890)
![](https://cdn.myportfolio.com/661cc7d303943e7d3dbfebffde98ce14/f3b485f0c4c2eb9d40060e95_rw_1920.jpg?h=dbd6d44ab9c1e0ae474e0c5bfe6c59ae)