Research tells us most people can’t tell you what e-waste is let alone how to dispose of it correctly. They don’t realise its value or the harm it can do to the environment. There is also a real barrier to overcome to stop people putting e-waste in their household bins. They will have to travel to a transfer station, which they see as a major inconvenience.
We recognised the need for a completely fresh approach to overcome these obstacles and inspire people with the possibilities of recycling. A campaign that moved people to actively choose to do the right thing for the greater good: to reduce the impact on the planet and protect it for future generations

Sustainabilty Victoria Electronic waste ban
'Take your E-Waste to a better place'
Campaign done with

Rod Clausen and Aaron Tyler

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