Creative Strategy for Brimbank City Council.
Brimbank faces many challenges. Consistent underinvestment by governments in community infrastructure, combined with below average levels of income and education, has created considerable pockets of disadvantage, reflected in high rates of unemployment, Type 2 diabetes and gambling.
Our challenge was to tap into Brimbank’s rich and varied history and leverage its strengths – cultural diversity, inclusion, location and people – in a comprehensive creative repositioning. The campaign sought to change perceptions from disadvantage to opportunity, while being authentic and real in our communications. We wanted to inspire pride in the community by celebrating Brimbank’s diversity, and giving everyday people in the community a voice.

Done with Rod Clausen and Aaron Tyler: Creative Naomi Mendoza: Producer Visible: Production House
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